ABOUT US
The hair extensions industry is a house of cards: a system lacking transparency, sustainability, and ethical sourcing, compounded by exploitation of misinformation, fragmented supply chains, and an alarming void in education. This flawed framework thrives on profiting from the ignorance of its consumers and businesses, perpetuating systemic inefficiencies that make failure inevitable for those unaware of its complexities. At Chisuki, we saw an opportunity to design a better framework, one built on transparency, integrity, and measurable excellence.
Our CEO, Fransylla Folaryn, approached the industry with a clear and principled mission: to uncover the root causes of its dysfunction and address them systematically. Years of failed investments and poor-quality products revealed recurring patterns of inefficiency, mismanagement, and a lack of accountability. By viewing these experiences not as setbacks but as data points, she shaped a principle-driven framework to fundamentally redefine how the industry operates.
Since 2016, Fransylla has immersed herself in the industry’s mechanics, traveling to Asia to observe and collaborate with manufacturers, suppliers, and hair collectors. By analyzing the system holistically, she identified key leverage points for improvement, including ethical donor compensation, product quality assurance, and operational efficiency. Her vision is to establish a system that solves problems at their root, eliminates inefficiencies, and empowers businesses to scale sustainably while adhering to ethical standards.
We believe success is the inevitable result of principled actions informed by reality. We have created a structured ecosystem where education, collaboration, and execution converge, enabling businesses to thrive independently while contributing to a larger collective vision. This system aligns operations with sustainable and ethical practices, fostering an industry built on trust, clarity, and accountability. Our framework transforms the hair extensions industry into one where excellence is non-negotiable, accountability is foundational, and truth is the ultimate guiding principle.
